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Backed by our 30-days money back guarantee. You'll love the book or we'll give you your money back AND le you keep your money.
Backed by our 30-days money back guarantee. You'll love the book or we'll give you your money back AND le you keep your money.
Clarify your value proposition so it resonates with your ideal customers.
Map your ideal customer profiles (ICP) and early adopters to focus your efforts on high-potential leads.
Streamline your sales process into a simple, repeatable system that scales as you grow.
And as a result, this frees you up to focus on what truly matters—growing your business, delighting
your customers, and scaling sustainably—all without feeling like selling is a constant uphill battle.
This is the SalesBooster Workbook, your step-by-step guide to building a scalable sales system designed for startups.
Backed by our 30-days money back guarantee. You'll love the book or we'll give you your money back AND le you keep your money.
24 templates step by step. All focused on one guiding you set up proven sales framework for scalable growth of your Startup
30-minute one-on-one strategy call. During this personalized session, we'll:
• Review your progress
• Address any challenges you've encountered
• Provide tailored advice to accelerate your results
• Answer your specific questions
• Set actionable next steps for continued success
Maximize your investment with expert guidance and support!
30-minute one-on-one strategy call. During this personalized session, we'll:
• Review your progress
• Address any challenges you've encountered
• Provide tailored advice to accelerate your results
• Answer your specific questions
• Set actionable next steps for continued success
Maximize your investment with expert guidance and support!
Unclear sales strategiesInefficient or scattered sales processes. A lack of confidence in approaching and closing deals
Even experienced teams were stuck.
Now you can use everything I’ve learned, packed into a practical tool designed for you
Now you can use everything I’ve learned, packed into a practical tool designed for you
Let’s redefine what selling can look like for your business.
Unclear sales strategiesInefficient or scattered sales processes. A lack of confidence in approaching and closing deals
Even experienced teams were stuck.
Now you can use everything I’ve learned, packed into a practical tool designed for you
Now you can use everything I’ve learned, packed into a practical tool designed for you
Let’s redefine what selling can look like for your business.
Every business is built on one thing and one thing only – acquiring and retaining customers. And acquiring customers is largely based on having a clear, actionable sales strategy that aligns with your startup’s unique needs. A clear sales strategy is also one of the biggest challenges a business will face in its quest for growth and scalability.
That’s why we developed the Sales Booster Framework — to help founders like you build a scalable, repeatable sales system that simplifies the process of winning new customers (while eliminating the stress and pressure of selling). And in turn, this system transforms those new customer wins into predictable revenue growth and long-term business success. How far you scale is up to you.
I am Petra Wagner, a seasoned sales professional and business leader with a rich background spanning nearly two decades in the IT industry. My career has been marked by significant achievements in driving sales growth, enhancing profitability, and cultivating high-performing teams. I've had the privilege of contributing to globally recognized organizations such as IBM and Microsoft, where I excelled both as an individual contributor and in leadership roles.
What truly sets me apart is my dual perspective:
I've led enterprise sales and strategy as an authorized officer on the board of a large corporation, giving me firsthand insight into how modern B2B buyers think, decide, and buy. I’ve also walked in startup founders’ shoes—as a mentor, sales advisor, and investor. Today, I proudly support Qoos.ai, a fast-growing AI sales coaching startup, as both an investor and active advisor. This hands-on experience with early-stage tech innovation gives me a front-row seat to the realities of founder-led sales.
Today, I wear multiple hats: Tech Startup Mentor: Guiding emerging businesses in the technology sector Sales and Business Consultant: Sharing my expertise to help organizations optimize their sales strategies Advocate for Empowerment: Passionate about helping individuals and organizations unlock their full potential
Drawing from my extensive experience, I've developed the Sales Booster Framework—a proven methodology designed to help startups: Attract new customers Grow revenue Achieve sales success without the typical stress and pressure. This framework encapsulates my belief that sales can be a positive, empowering process for both the seller and the buyer. Through my work, I aim to transform the way businesses approach sales, making it a more effective, enjoyable, and rewarding experience for all involved.
I put everything I’ve learned, and everything I use myself in this book so that you can learn from all the time, effort, and money that has gone into the experiences that made their way into this workbook.
"Implementing this framework has been a game-changer for our business. It has not only expanded our partnership network but also significantly increased our lead generation. The structured approach of Sales Booster enabled us to successfully close Proof of Concepts (POCs) that converted into paying customers.
I highly recommend the Sales Booster Framework to any tech company looking to scale their sales and streamline their process" - Boris
I can not describe, how Petra’s SalesBooster program helped my company, regarding the business communication with b2b partners, how to approach new customers and generating sales. Innovative sales communication is the key for every business, especially startups and scale ups to generate sales you always wanted.
I would recommend Sales Booster program to everyone who want to increase sales and growth of their company or to enter new markets
- Nino
"Petra's SalesBooster program opened my eyes to the importance of building a quality sales process.
The program provides clear steps that enable companies to grow and increase profits.
I recommend the program to all team leaders who want to make big leaps on their journey.""
- Toni
"As a young entrepreneur embarking on this challenging journey for the first time, you will continually step out of your comfort zone and face new, unfamiliar challenges.
Working with SalesBooster Framework guided by Petra has alleviated the stress of making critical decisions about business development, sales and marketing strategies."
- Luka
24+ Step-by-Step Templates No fluff — just real, practical tools to help you set up a sales system that actually works. Built for busy founders who want to grow faster, not guess.
Get expert eyes on your sales game. In this 1-on-1 call, we’ll:
I know that before I get into anything… I’d like to know what I’m buying and that it’s backed by a solid money-back guarantee. And I want you to be comfortable with this purchase. And even though it’s only 27.00 EUR – you worked for that money and it counts. Like my grandpa used to say “Test drive the car before you drive it off the lot”.
Download the Workbook, read it, but more importantly apply what you learn in there. And if you’re not blown away by what you learn.
Then just shoot us an email at
[email protected] and request a refund within 30 days. We’ll refund you your 27.00 EUR and let you keep the Sales Booster Workbook free of charge.
How’s that for a money back guarantee? I’d say pretty good!
When you purchase the SalesBooster workbook, you're receiving:A comprehensive and proven digital workbook (132p) tailored for startup founders and sales professionals.Practical templates to establish sales framework fro your Startup designed to boost your sales performance and help you acquire new customers.PDF format compatible with various devicesUnlimited access to the workbook content30-day money-back guarantee for your peace of mindAdditionally, you'll have the opportunity to access personalized support through:Option to book sales consultancy sessions with Petra Wagner
The Sales Booster workbook is a comprehensive digital tool designed to help startup founders and sales professionals enhance their performance and boost their results. It contains practical exercises, templates, and strategies tailored specifically for startup sales and funding improvement.
The Sales Booster workbook stands out from other sales materials in several key ways :Real-world expertise: It's based on Petra Wagner's extensive sales and sales leadership experiences from industry giants like Microsoft and IBM, providing insights that are both practical and proven in high-stakes environments .Buyer's perspective: Unlike most sales resources, this workbook incorporates Petra's valuable perspective of being on the buyer and decision-making side, offering unique insights into what truly influences purchasing decisions. Startup-specific focus: While drawing from enterprise-level experience, Petra has tailored the content specifically for the unique challenges and opportunities faced by startups. Comprehensive framework: The 132-page workbook offers a deep dive into sales strategies, providing a complete system rather than just isolated tips or tactics. Actionable templates: It includes practical templates designed to help you immediately implement a robust sales framework for your startup. Personalized support: The option to book consultancy sessions with Petra herself allows for tailored advice based on your specific startup challenges. This combination of Petra Wagner's enterprise-level sales expertise, buyer-side insights, and startup-focused strategies makes the Sales Booster workbook a unique and powerful tool for founders looking to accelerate their sales growth.
The Sales Booster workbook is specifically designed for: Startup founders looking to establish and grow their sales processes .Early-stage startup teams aiming to acquire their first customers Tech entrepreneurs wanting to create a scalable sales frame work Startup CEOs seeking to improve their sales strategies. Co-founders responsible for revenue generation in their startup.This workbook is particularly valuable for those in the startup ecosystem who have a product but need guidance on effectively selling and scaling their sales efforts.
Yes, you get a 30 day money back guarantee in case it's not for you. I even let you keep the book.