Blog & Newsletter
Insights on how buyers really decide.
Every 14 days I share practical thinking on enterprise B2B sales, stalled deals, sales leadership, and Buyer Sense Conversations™ in my LinkedIn newsletter.
LinkedIn newsletter
New edition every 14 days.
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Selected articles
Breaking the Status Quo: What IBM Global Sales School Taught Me, and What Enterprise Buying Taught Me Later
Why a compelling reason to change is only part of an enterprise buying decision.
Read the articleOn stage and in the room
Where this thinking comes from.
