5 Proven Steps for New Customer Growth: A Tech Company's Success in 4 Months

“Sales Execution on top of Copywriting tips” - Petra Wagner

The copywriting gurus would tell you that there are 3 Things Everyone MUST Do to Smoothly Run Sales and Generate Revenue:

1. Commitment 100% committed to doing what it takes right now to reach your targets for new customer expansion so you can grow your revenue.

2. Clarity Even committed and ultra-driven Tech Startup Founders and Tech Salespeople need CLARITY to achieve results. You can call it what you want: a framework, a roadmap, a recipe, a game plan, or a blueprint, but you have to follow a proven and easy-to-follow plan if you want to get from “Point A” (poor sales results) to “Point B” (crushing your new customers reach goals!).

3. Confidence You can have all the commitment and motivation in the world, a super clear path/roadmap to follow, but you also need complete confidence in who you choose to work with along the way.

All true and very good fundamentals!

BUT HOW CAN YOU bring this to sales execution👊?

With a traditional Sales team with a focus on fulfillment - respond-based sales, F2F Sales approach, and view of marketing as a separate squad not providing properly qualified leads?

Here, we used 5 well-planned steps that were based on leadership commitment, clarity for the team, and confidence from all.

Step 1:

Set Goals, KPIs, and Sales Commission aligned with Strategic goal: New customer expansion in 2024.

Step 2:

Reach B2B Tech New customers where they are in 2024 - Social media platforms and align KPIs and Sales Commission with the seller's impact on the Social platform.

Step 3:

Educate and empower sellers on how to build e-relationships on social platforms, giving them knowledge, tools, and content.

Step 4:

Regular sales cadence for accountability and clarity as weekly sales meetings with predefined agendas and bi-weekly 1-1 coaching with the sales team.

Step 5:

Leadership involvement and walk-the-talk approach to get new customers with the above approach.

The Impact of the approach is:

1. Achieved new customers target

2. Transformed sales team

3. Cooperation and alignment between marketing and sales

4. Empowered Sales Team that serves and takes care of customer experience.

It is not done yet, so we will continue to be consistent with commitment, clarity, and confidence :)

Stay tuned!