IBM & Microsoft
Enterprise sales & leadershipEnterprise B2B sales, strategic accounts, sales leadership, and partner ecosystems.
Petra Wagner · Founder of SalesBooster
Experience from both sides of the enterprise table.
I understand how sales teams operate, what business leaders expect, and what it takes for customers to make complex decisions.
The perspective behind SalesBooster
I’m not simply teaching sellers how to sell.
Over more than 20 years in enterprise B2B sales and leadership, including roles at IBM and Microsoft, I have worked across strategic accounts, complex sales cycles, and partner ecosystems.
But I have also been on the other side of the enterprise buying decision. As a management board representative at Mladinska knjiga Založba, responsible for IT, sales, and digital transformation, I participated in strategic decisions from inside the buyer’s organization.
That means understanding the competing priorities, budget justification, business risk, stakeholder alignment, and internal confidence that a significant investment requires.
SalesBooster brings those two perspectives together: practical commercial execution connected to how enterprise customers actually decide.
Buyer Sense
A decision needs to work
inside the buyer’s business.
“Your job is to help your buyer build the internal story that survives without you in the room.”
The thinking behind Buyer Sense Conversations™ informs my advisory work: help customers gain clarity, align internally, and build the confidence to move forward.
On stage
Speaking & workshops.
Conferences, accelerator programs, and company sessions on buyer-centered selling and commercial leadership.
Professional background
Enterprise experience. Practical application.
Mladinska knjiga Založba
Management board representativeBoard responsibility for IT, sales, and digital transformation. Prepared the approved sales transformation strategy and collaborated on its implementation and business decision-making.
ESET Slovenia
External commercial collaborationMulti-year collaboration across partner sales development, sales management, organization, KPIs, performance reviews, coaching, and execution.
Other projects
Business development & sales expertiseDevelopment of business and sales strategies; establishing and building sales functions; sales performance management systems; pipeline reviews; individual deal coaching; development of sales leaders and teams; onboarding of new team members; and optimization of sales processes and KPI systems.
A clearer way forward
Let’s look at what is really
limiting your sales performance.
A focused conversation about your business, your priorities, and what needs to change.