A dedicated practice for startups & founders
From market assumptions to real sales traction.
Customer conversations. Buying evidence. A practical foundation for acquiring your first customers—and building a sales approach you can repeat.
For founders & early-stage teams
Find the evidence.
Build the commercial foundation.
A great product is only the starting point. I help you identify the customers who have a meaningful problem, validate your offer, and translate interest into early commercial commitment.
My enterprise experience adds particular value when you sell to larger organizations, where multiple stakeholders, perceived risk, and internal buying decisions shape early traction.
A clear first customer profile, a sharper value story, and a sales process you can repeat as you grow.
- Ideal Customer Profile and customer segmentation
- Market validation, buyer interviews, and evidence gathering
- Value proposition and sales messaging
- Founder-led sales and customer discovery
- B2B prospecting and first customer acquisition
- Early pipeline building and opportunity qualification
- First meeting preparation and objection handling
- Pricing, commercial offer validation, and negotiation
- A repeatable sales process and readiness for scaling
Working with Petra was very valuable because she deeply understands how to set up, run and succeed in enterprise sales. She helped us restructure our sales process and customer-facing materials.
In the field
From workshops to conference stages.
Working directly with founders and startup teams in incubators, accelerators, and startup programs.
For incubators, accelerators & innovation programs
Practical programs.
Built around founder reality.
Hands-on programs adapted to the maturity of participating teams. Less abstract theory; more real customer conversations, commercial readiness, and evidence of progress.
Programs can support complex B2B startups as well as founders working with simpler B2C business models.
- Interactive workshops and startup sales bootcamps
- One-to-one mentoring and founder sales coaching
- Market validation sessions
- Go-to-market readiness assessments
- Sales traction and pipeline clinics
- Pitch and customer-conversation preparation
- Customized incubator, accelerator, and innovation programs
Relevant program experience
Working with entrepreneurial ecosystems.
The same buyer-centered principles connect both practices: understand how customers evaluate problems, assess risk, and decide to commit.
A clearer way forward
Let’s look at what is really
limiting your sales performance.
A focused conversation about your business, your priorities, and what needs to change.